Research into the economics and management of the insurance services industry has resulted in the founding of the Association for the Marketing and Culture of Insurance:
AMCA "Associazione di Marketing e Cultura Assicurativa"
The Association for the Marketing and Culture of Insurance, was founded in September 2003 under the patronage of the Scuola Superiore Sant'Anna and the Institute for the Research and Development of Insurance Studies (IRSA).
The aim of AMCA is to disseminate the culture of marketing in the insurance sector, in order to introduce innovative marketing techniques and to promote the adoption of new growth models.
The activities organised by the association therefore facilitate the exchange of information, expertise and ideas and the comparison of experiences between the various actors in the insurance sector. The diversity in culture and the professional background of the members -from the boards of the insurance companies, networks of insurance brokers and consultants- assures a favourable exchange and a continuous professional upgrading through moments of collective reflection.
For more information please check the AMCA website: www.amcaweb.eu or contact directly:
+39 050 883 809
contatt@amcaweb.eu